Our biggest product of 2023 FAILED and lost us $1,450,000 (here's why...)

The Unscheduled CEO

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Our biggest product of 2023 FAILED and lost us $1,450,000 (here's why...)

I should have listened to my gut

Jonathan Courtney

Apr 16, 2024

Transcript

We made $1,450,000 (yes that’s “million”!) LESS in 2023 than we did in 2022.

Was it the economy?

Nope (but of course everyone likes to make that excuse).

Ah, must be our industry going through changes? Layoffs?

Nope.

Wait…. Online courses are dead, right??

NO! It’s much more simple than that: We went against our “Zone of Genius” as a company.

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Discussion about this podcast

The Unscheduled CEO

This podcast is like getting an occasional voice-note from an entrepreneur who's running a multi-million dollar (profit) business. It's raw, completely unedited but most importantly: actionable!

Honestly, this should be called "Diary of a CEO", but that's... like.... taken already I think.

The Unscheduled CEO, hosted by Jonathan Courtney is counterintuitive advice on running a Small Business by someone who's been running one for over 13 years.

Jonathan Courtney is the CEO of AJ&Smart.com and Workshopper.com

Got a question you want to be read out on air? Comment on the current episode here: https://howtobusiness.substack.com/

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