This tactic made us an extra $120,000 this week!

The Unscheduled CEO

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This tactic made us an extra $120,000 this week!

We're going to do more of this at AJ&Smart from now on

Jonathan Courtney

Apr 09, 2024

Transcript

A small marketing experiment is set to bring us in an extra, unexpected $120,000 this week and it signals a change in strategy at AJ&Smart (credit to Dom and Laura for the idea and Rebecca and Ryan for executing it!)

Why we made LESS money in 2023 for the first time in AJ&Smart history
Why AJ&Smart not growing can mean the company simply becomes irrelevant
A marketing tactic we’ve been playing with that boosted our revenue by over 100k this week alone
Why so many entrepreneurs just never get momentum!

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Discussion about this podcast

The Unscheduled CEO

This podcast is like getting an occasional voice-note from an entrepreneur who's running a multi-million dollar (profit) business. It's raw, completely unedited but most importantly: actionable!

Honestly, this should be called "Diary of a CEO", but that's... like.... taken already I think.

The Unscheduled CEO, hosted by Jonathan Courtney is counterintuitive advice on running a Small Business by someone who's been running one for over 13 years.

Jonathan Courtney is the CEO of AJ&Smart.com and Workshopper.com

Got a question you want to be read out on air? Comment on the current episode here: https://howtobusiness.substack.com/

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